There is an old cliche that says coaching is as much an art as a science. We believe that if you understand the coaching practices that come out of good science, you'll be a much better artist. For that reason our philosophy can be summed up in one word: synthesis.

Phil Latter speaks with his athletes before a cross country race

Phil Latter speaks with his athletes before a cross country race

Synthesis is more than just a buzz word. It means taking disparate ideas and melding them into a coaching plan that works for the individual. Medicine relies on the idea of "best practices" to ensure patients receive the most successful treatments available. We believe personal coaching should follow the same model.

What does that mean on a practical level? Runners should expect to see a highly diversified plan that touches on many energy systems. It is our job as coaches to make sure that all the variables like intensity, duration, volume, density and recovery are sequenced properly to help you achieve your ultimate goal, and just as importantly, to make sure that everything we're doing has a purpose that you can easily understand. Some of these concepts may be very familiar (long runs, tempo runs, and speedwork, for instance), while others may be less so (here's looking at you, hill circuits and float recoveries). What we promise is that every run has its place.